![Oleosom_2obrazy2](https://mavi.graphics/wp-content/uploads/2021/06/Oleosom_2obrazy2.jpg)
The Oleosom food supplement is a 100% natural, vegan product that is being sold in pharmacies.
The client wanted to refresh it’s image, in order to make it look more modern, clean, and eye-catching.
My work on this project included designing two logotypes – of the supplement itself, and of the umbrella brand Sea Buckthorn Essence – as well as the packaging, label, and the jar sticker for the product.
Key words for the rebranding:
minimal | transparent | harmony | health | nature
![Oleosom_moodboard2_16x9](https://mavi.graphics/wp-content/uploads/2021/06/Oleosom_moodboard2_16x9-scaled.jpg)
1. LOGO
Both the umbrella brand, and the product logos were supposed to be very simple and legible.
Letter O in the Oleosom logo refers to the shape of sea buckthorn fruit that the supplement is made of.
![Oleosom_logo_pf2b](https://mavi.graphics/wp-content/uploads/2021/06/Oleosom_logo_pf2b.jpg)
2. PACKAGING
The main problem of the previous packaging was the fact that its design looked a bit outdated when compared to other similar products that are available in pharmacies.
The client wanted the new packaging to have accents in a colour that refers to the sea buckthorn fruits, as well as a graphic representation of the product protecting the gastric mucosa. The new packaging was also going to be 1 cm higher than the previous one, in order to fit a little spoon inside.
![three-square-box-mockup-left-view93_oleosom](https://mavi.graphics/wp-content/uploads/2021/06/three-square-box-mockup-left-view93_oleosom.jpg)
![Oleosom_przed_po2c](https://mavi.graphics/wp-content/uploads/2021/06/Oleosom_przed_po2c-scaled.jpg)
![Oleosom_Unfolded_Box_Mockup_2](https://mavi.graphics/wp-content/uploads/2021/06/Oleosom_Unfolded_Box_Mockup_2.jpg)